http://www.webcontentcafe.com/2010/05/why-i-don%e2%80%99t-much-like-the-phrase-%e2%80%9ccontent-marketing%e2%80%9d/ Fresh Content Ideas Served Daily Thu, 28 Apr 2011 16:40:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.webcontentcafe.com/2010/05/why-i-don%e2%80%99t-much-like-the-phrase-%e2%80%9ccontent-marketing%e2%80%9d/comment-page-1/#comment-687 What’s the Difference Between Content Strategy & Content Marketing? | Winning Content by Leen Jones Wed, 09 Feb 2011 15:01:38 +0000 http://www.webcontentcafe.com/?p=374#comment-687 [...] Side Side Note: Some people think branded content is akin to evil. I believe it’s a real need as everything about business, including marketing, goes digital. I also think it’s okay, even necessary, to market good ideas. But, you can take branded content too far, as this clip suggests (courtesy of Predicate LLC). You also can be tempted to do more content than you can handle, as Nick Usborne notes. [...] [...] Side Side Note: Some people think branded content is akin to evil. I believe it’s a real need as everything about business, including marketing, goes digital. I also think it’s okay, even necessary, to market good ideas. But, you can take branded content too far, as this clip suggests (courtesy of Predicate LLC). You also can be tempted to do more content than you can handle, as Nick Usborne notes. [...]

]]> http://www.webcontentcafe.com/2010/05/why-i-don%e2%80%99t-much-like-the-phrase-%e2%80%9ccontent-marketing%e2%80%9d/comment-page-1/#comment-134 Predicate, LLC | Editorial + Content Strategy | Predicate, LLC | Editorial + Content Strategy Thu, 29 Jul 2010 15:03:24 +0000 http://www.webcontentcafe.com/?p=374#comment-134 [...] via Nick Usborne, Why I don’t much like the phrase, “content marketing”. [...] [...] via Nick Usborne, Why I don’t much like the phrase, “content marketing”. [...]

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