A while back I wrote about using Camtasia as a means to create and share video presentations. Now I have found an alternative…Brainshark. It isn’t the same as Camtasia, and doesn’t offer all the same options, but it is a neat and inexpensive way to add voiceover to a series of slides, photos or talking [...]

Heatmaps give you an overall picture of how people are looking at a webpage. They are based on eye-tracking. The idea is that you expose hundreds of people to a screenshot of a website’s home page, sales page or content page, and then track their involuntary eye movement for the first few seconds. By overlaying [...]

There is no doubt that we are a society of consumers. We love to buy stuff. In particular, we love to buy new stuff. This, mad is may sometimes sound, is how the world’s greatest economies work – they all depend on individuals buying and consuming a lot of new stuff. And that’s why the [...]

A few years ago I wrote an article about how people are mangling the English language with business jargon. My e-newsletter readers agreed with me, and started emailing me examples of the business jargon that irritated them the most. So, always on the lookout for ways to engage my readers, I challenged them to write [...]