Practical and Timely

April 29, 2011

A little while back I wrote my first guest post for Econsultancy.com. While doing a little background research, I found a slideshow on their about page. Here is one of the slides: This slide shows their focus and approach as a publisher, and I think we can all learn from it. From my own experience […]

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Pave the Way

April 28, 2011

You may have a big project you are working on. If you write for a company website, this may be an upcoming event, or product or service launch. If you are working on a website of your own, this could be the publication of a major new content area, or the launch of an ebook, […]

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The 20% Rule for Writing Creative and Entertaining Web Content

April 27, 2011

Why should web content be creative and entertaining? Well, that’s an easy question to answer. Because readers like to find stuff online that is creative and entertaining. Why isn’t most web content entertaining? Because too many rules gets in the way. Actually, there are layers and layers of things that get in the way of […]

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Parental Advisory

April 27, 2011

I think most of us are pretty careful not to offend people online. We try not to alienate people or groups of people, and are generally cautious about what we say, and how we say it. And then, there are those of us who aren’t cautious at all. Jenny Bones of upyourimpactfactor.com takes a different […]

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Brainshark Presentations

April 26, 2011

A while back I wrote about using Camtasia as a means to create and share video presentations. Now I have found an alternative…Brainshark. It isn’t the same as Camtasia, and doesn’t offer all the same options, but it is a neat and inexpensive way to add voiceover to a series of slides, photos or talking […]

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Drop a name, or two.

April 25, 2011

Name dropping can be unattractive when taken to extremes. But there is no harm in doing it from time to time. Just make a list of thought-leaders and influencers in your area of interest or business, and watch out for opportunities to connect with them. That connection could be as simple as finding that one […]

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Using heatmaps.

April 22, 2011

Heatmaps give you an overall picture of how people are looking at a webpage. They are based on eye-tracking. The idea is that you expose hundreds of people to a screenshot of a website’s home page, sales page or content page, and then track their involuntary eye movement for the first few seconds. By overlaying […]

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Are You Prepared?

April 21, 2011

Asking your readers a question is often a good way to get their attention. Put them on the spot at the same time, and you can really engage them. One way to put people on the spot is to tie into everyone’s favorite weakness…procrastination. We know what we need to do, but always put it […]

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How to Fix It

April 20, 2011

There is no doubt that we are a society of consumers. We love to buy stuff. In particular, we love to buy new stuff. This, mad is may sometimes sound, is how the world’s greatest economies work – they all depend on individuals buying and consuming a lot of new stuff. And that’s why the […]

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Summify

April 19, 2011

Scouring social media and your RSS feeds can be a great way to find new content ideas, but it can also be overwhelming. Enter, Summify. When you register for Summify, you give them access to your Facebook and Twitter accounts, plus any feeds you have. Summify then sends you an email each day with just […]

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Fun With Readers

April 18, 2011

A few years ago I wrote an article about how people are mangling the English language with business jargon. My e-newsletter readers agreed with me, and started emailing me examples of the business jargon that irritated them the most. So, always on the lookout for ways to engage my readers, I challenged them to write […]

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