Yes, you should always be writing content with your readers in mind. But we also think of the other “audiences” we are writing for. We write for the search engines. And we often write with social media in mind, hoping our content is shareable. Well, there is another audience you can think about. The media. [...]

Are boomers among your readers or customers? If so, do you keep boomers in mind when you write your site pages? Or even write some of your content specifically for boomers? It’s tempting to write for younger people, because they are the ones we associate with being on the web. Well, not so fast with [...]

We spend a lot of time trying to please our readers. We want them to like us. We want them to like what we publish. We don’t want to upset or offend them. That all sounds good…but the net result can result in a somewhat bland and vanilla experience. Sure, you’re delivering quality information, but [...]

I had an idea the other day for an ebook about web content. I know the ebook will include a number of examples of a particular type of web content. For what I have in mind, I think I’ll need 17 examples. In fact, the whole idea for the book came to me while looking [...]