Don’t give me dress-up new. Give me something really new.

by Nick Usborne on April 5, 2011

Dear Blogger,

Don’t get me wrong.

I like your stuff. The topic you cover is important to me. That’s why I started reading your blog.

And I really, really appreciate what I have learned from you.

You have a fresh and useful way of looking at things.

I guess you could even say I joined your “tribe”. Or, to be more conventional about it, I’m a fan.

But here’s the thing.

I have been reading your stuff for about six months now.

And…I think I pretty much get it now.

I get your message. I understand your point of view. I see where you are coming from.

And while I can certainly admire how you dress up that message in new clothes with each post, I’m not sure I’m still learning that much from you.

After all, now I understand your message, I can do the dressing up part myself.

So while I’ll still keep reading your posts, for a while anyway, I’ll be reading more out of loyalty than anything else.

Don’t get me wrong. You’ll still be bringing tremendous value to the people who have just found your blog recently.

But sooner or later, and probably sooner, I’ll be out of here.

Unless, of course, you can bring me something new and important.

Not just dress-up new, but really new.

Can you?

Best wishes,



{ 3 comments… read them below or add one }

Kathryn Aragon April 5, 2011 at 4:15 pm

You’re right, Nick. It’s so easy to fall into a rut and preach the same message over and over. That’s one of the reasons it’s so important to develop a habit of learning. When we are continually developing new skills, reading and stretching, we can develop off-shoots of our primary message that enrich our overall value.

Nick Usborne April 5, 2011 at 8:23 pm

Kathryn, hi. It’s the same with me…it’s why I keep learning new things. Not that I leave the old learning behind, but the new stuff I learn adds new layers and more value to the older stuff…if you see what I mean. ; ) Nick

Sarah Clachar April 6, 2011 at 3:12 pm

Nick, great warning! Interestingly enough, the most passionate blog posts I’ve written for my sites have been the ones that end up with the most comments. I didn’t worry about SEO, etc. They were more epiphanies!

And it’s not only for within your blog – but the need to stand out from other blogs with a unique, heart-felt, wise, quirky, insightful message. That’s why sometimes I need to go hang up laundry and feed the chickens so I can get away from what everyone else is saying on Twitter, FB and in my emails!

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